Friday, May 25, 2007
The Case for Print Media Advertising in the Internet Age
I just realized that the Printing Industry Center research monograph that came out of some of the work Pat Sorce and I did for the Print Council last summer is online. Download The Case for Print Media Advertising in the...
Thursday, February 22, 2007
Internet Advertising Bureau in Print
The Internet Advertising Bureau, the trade group helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues is launching a print magazine: The Interactive Advertising Bureau, the leading trade association for the Interactive Advertising industry, today...
Tuesday, January 23, 2007
Ask LinkedIn
LinkedIn, the social networking site for professionals recently implemented a new site feature that allows users to post questions and let subject matter experts respond. I thought I would give the feature a shot and asked two hard hitting question...
Wednesday, November 22, 2006
Advertising in the Digital Age
RIT's Department of Communication is holding a one day conference on Advertising in the Digital Age: The global reach, interactivity, and convergence of all previous media provide distinct opportunities as well as challenges to advertising practitioners. Like previous new media,...
