I just realized that the Printing Industry Center research monograph that came out of some of the work Pat Sorce and I did for the Print Council last summer is online.
Download The Case for Print Media Advertising in the Internet Age from the Printing Industry Center website.
Posted in: Advertising | Research
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1 Comment
Adam this was great (even linked it on our blog!). I'd love to pick your brain about this topic more if you're available.
Comment by Laura - Tuesday, June 12, 2007 at 05:01 PM