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Tuesday, February 20, 2007

Solid ThINKing?

Xerox has post a homemade look a like video on YouTube:

Is this their attempt at trying to do viral video marketing?

The digital print hardware geeks will want to check out the new hardware glimpse at the 2:28 minute mark. What is that? A new entry level DocuColor device or a production level Phaser? Perhaps we will see it AIIM On Demand.

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2 Comments

  1. Viral? no...typically viral videos are short and sweet (and, above all, interesting). Are eight-year olds the ones that make the purchasing decisions? I'm curious as to where this aired, or was it a made-for-YouYube attempt?

    on a side note, my favorite part (of the 30 seconds that I skipped through) was with the guy moving through the isle of printers on, what seemed to be, a rolly-chair...craaaazy effect. :-p

    If this is an attempt to viral marketing, they should do something clever like KODAK has done: http://youtube.com/inkisit

    Comment by lukeMV - Tuesday, February 20, 2007 at 09:40 AM

  2. I think the video was originally created for and shown at the Xerox Partner Summit that took place last week (More here).

    I agree that Kodak's marketing efforts around their new inkjet product is much more thought out. But I turned that off too in annoyance.

    Comment by Adam - Tuesday, February 20, 2007 at 07:50 PM