Wednesday, November 22, 2006
Advertising in the Digital Age
RIT's Department of Communication is holding a one day conference on Advertising in the Digital Age:
The global reach, interactivity, and convergence of all previous media provide distinct opportunities as well as challenges to advertising practitioners. Like previous new media, digital media change the ways older media are used by advertisers as well as the audiences for which persuasive messages are intended.
The event takes place on December 11 on RIT's campus. More info here: http://www2.rit.edu/doc/advertising/
Posted in: Advertising
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