Saturday, August 5, 2006
Recommended Reading
Recommended Reading for Monday August 5th, 2006:
Digital Expertise Forges a Closer Customer Bond Brett Knobloch content on-demand guru and executive vp at JGSullivan Interactive, Inc. posted the article he wrote for the inaugural issue of the NAPL Business Review on his blog.
Lack of Transparency in Pay-Per-Click Ads and TV Ads: A Tale of Two Ad Councils. A good round-up summarizing (lack of)transparency in internet and TV advertising.
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