Friday, July 21, 2006
Recommended Reading
Recommended Reading for Friday July 21st, 2006:
Technology Rewrites the Book Article in the NYT about Blurb.com, the latest consumer oriented web-to-print outfit.
By the way, Blurb has a blog at: http://blurberatiblog.comTimes to Reduce Page Size and Close a Plant in 2008 Another NYT article about the Times going to a small format (a trend that has been happening the last few years).
The ultimate marketing machine. Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable (via Brett Knobloch)
Why Google Print Ads Didn't Work... And Why Its Radio Ads Will! Speculation on why Google Print Ads failed and why its venture into radio won't.
Why Old-School Marketing Still Dominates Viral campaigns, podcasts, and other new ad strategies are all the rage. So why do video-game marketers still love TV, retail, and print?
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