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Wednesday, February 22, 2006

Brett Knobloch's 21st Century View

Brett Knobloch was recently on Inside Print Radio talking about the Content-on-Demand solutions offered by JGSullivan Interactive, Inc. Which I listened to in great interest as my thesis topic is in this area.

Anyway, Brett has blog at http://brettknobloch.blogspot.com/ in which he's providing commentary, analysis and published columns on 21st Century Marketing. Marketing is being transformed by digital access and tools - and will never be the same. The thoughtful application of database marketing, digital asset management and digital output combine to provide more power to marketers than ever before.

Brett has a good view on where print is heading.

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